Tools to Grow Your Acupuncture Practice | Jasmine Software: 2015

Sunday, December 27, 2015

Creating Facebook Saved Audiences


We've all heard about the magical land called Facebook. Where 1 in 7 people on Earth use Facebook to connect with their friends and family. 1 in 7! Holy Cow!

We live in an amazingly open and connected world where people we know (as well as ourselves) are able to express and share our most intimate thoughts and moments with those we love. And we all know an Uncle Charlie who just shares way too much!

As a practitioners and business owner, reaching out to your potential patients and customers to let them know about your acupuncture practice and services has never been easier! In this first of a series of posts I'll be showing you how you can use Facebook Ads to reach those potential patients.

But before I get into it, I want to address what many of you might be thinking, which is the creep factor of Facebook. Yes, I agree, there is a certain creep factor. The amount of data, an advertiser has access to on Facebook is mind blowing. Especially when people are even willing to share health information about themselves in such a public way. Sometimes, I'm creeped out!

However, another way to think about it is that there are people out there that need your valuable acupuncture service and healing and the best thing you can do for them is to let them know you are here to help. We're on a mission to SAVE the world!

Facebook allows you to find these people at a very targeted level, so they (and you and I) only see ads that are relevant to us. I'd rather have a more relevant ad than be blasted with ads I don't care about. Like a Snuggie, I don't want a Snuggie and don't want to see Snuggie ads, but there are people out there who do! (By the way, I have nothing against Snuggies and no Snuggies were hurt in the making of this post.)

Alright, so let's get cracking and create our first Facebook Saved Audience!

What's a Saved Audience?


A Saved Audience is just a group of people on Facebook that share a set of common attributes that you've specified (ie. demographics, interests, behaviors, etc). In our example today, we'll create a Saved Audience targeting people with back pain. Ouch!


Facebook Ad Manager



To get started, login to Facebook Ad Manager by going to https://facebook.com/ads/manage

At first glance and if this is your first time using the Ad Manager, there's a lot going on. But we're going to start out simple (Keep It Simple Stupid!) and go straight for the Power Editor and give out a loud grunt like Tim "The Toolman" Taylor... har har har!



The Power Editor


The Power Editor, as the name would indicate, is a more powerful version of the Facebook Ad tools with more functionality. Just call me Captain Obvious!

When creating our Facebook Ads, most of the time, we'll be working strictly within the Power Editor. We ain't got no time for playing around with the kiddie toys!



Once in the Power Editor, click on the Audiences' Tab which shows you a list of all your Audiences and the ability to Create Audience.

Create Saved Audience


Next, click on Create Audience and in the dropdown menu, click Saved Audience.


The Create Saved Audience dialog will appear and the first thing we'll enter is the Audience Name. In this example, we're targeting people with back pain, so we'll call it "People with back pain". Aren't you amazed at my descriptive naming skills?!


Location, Location, Location!


We'll then go down to the Locations section and add the city our practice is located. This will restrict our ad to only people in this region, saving us money by making sure only people who are physically able to come to our office, see the ad. Location, Location, Location!


Below Locations, you also have the ability to target your Audience based on Age, Gender and Languages. In this example, we'll leave these as is, BUT, I highly recommend you play with these fields by creating more targeted Audiences. (You can create as many Audiences as you want.)

Detailed Targeting


The Detailed Targeting section is where the magic happens and where you're limited only by your own creativity. In Detailed Targeting, you list attributes about the person you're targeting with your ad.



This is where really knowing your patients is important. What do they looks like? Where do they work? What do they like to do? What are their interests? Take some time to imagine who your patient is!

In our example, since we're targeting people with back pain, we could target people in the IT industry, who work at a desk most of the day. Or we could target construction workers, who have to lift heavy things all day long.

In this example, we'll keep it simple and type in "back pain" and see what we get!


OMG! Look at all the different ways to target people with back pain! We have people interested in "Back pain", "Low back pain", "cure back pain network", "Pain relief", and "BackCare". We need to help all these people!


Potential Audience & Audience Details


When done with the Detailed Targeting, scroll back up to the top to see the Potential Audience. This is the estimated size of the audience given the criteria specified.

In our case, there are 38,000 people in Austin interested in back pain!



And by inputting different options, the Potential Reach will change, so play with it and see what you get!

When you're satisfied with your Audience, click the Create Audience button at the bottom of the dialog. And, you're done!

I encourage you to create many different Audiences and in the next post, we'll talk about using these Saved Audiences to create a Facebook Ad Campaign.

Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Sunday, December 20, 2015

The Jasmine 2015 Top 5 Or So List


Can you believe the year is about over? With each passing year, it seems the years become shorter and shorter!

Yesterday, I was listening to a podcast counting down their top 10 things for 2015 and I realized that much of the year, I'm mostly in "go" mode and I don't take much or any time to reflect and appreciate the little things.

So, I thought it would be good to take a step back and reflect on the accomplishments we've achieved this year! (and I say we, because, I truly feel Jasmine is a community effort and I could't do it without your help.)

So without further adieu, here is "The Jasmine 2015 Top 5 Or So List" in no particular order...

  1. Streamlined ICD and CPT Code Entry



    Entering ICD & CPT codes became easier and quicker this year with the addition of 2 new widgets on the SOAP note. The widgets allowed typeahead for quick access to codes in the database! Yipee!

    For more details:


    http://blog.jasminepm.com/2015/02/easily-add-icd-and-cpt-codes.html


  2. ICD-10 Codes

    This year, we finally saw the industry as a whole move from ICD-9 to ICD-10. In Jasmine, we added many of the new acupuncture specific ICD-10 codes. Oh my!

    In addition, we put out a printable PDF of common ICD-10 codes. If you missed it (Shame on you!), you can check out the blog post below.

    http://blog.jasminepm.com/2015/09/the-new-acupuncture-icd-10-codes.html

  3. Online Intake Forms & Signatures



    Picking a favorite feature is like picking which one of your kids you love most, but if I was forced to choose, I would pick this one. I think what makes this one so special for me is that every time I show it, I get the same reaction of amazement! And yes, that gives me the warm and fuzzies!

    For more details:


    http://blog.jasminepm.com/2015/06/online-patient-intake-forms.html

  4. Booking Sites & Widget



    The booking widget was due for a rework and redesign and we finally bit the bullet and did it. The booking widget and booking site now share the same code base which is AWESOME! What this means is that we can add new features in one place in the code and have it work for both the widget and booking site.

    For more details: 


    http://blog.jasminepm.com/2015/08/introducing-booking-sites.html

  5. Credit Card Payments with Stripe



    The ability to process credit card payments is one of those features that I put under plumbing. It's like the piping that goes through out the house, you don't see it most of the time, but it does a lot of the heavy lifting.

    Now that we have the basics in place, we can do some exciting things!
    Woot!

    For more details:


    http://blog.jasminepm.com/2015/11/introducing-patient-credit-card-payments.html

  6. AutoSave SOAP Notes

    This one was one of those nagging itches, where every so often, someone would tell me they lost their SOAP note because they forgot to save when they paused to check on a patient. And since, Jasmine is on Salesforce, there wasn't much that could be done within the Jasmine/Salesforce code. So the itch continued...

    Luckily, after some thought, I was able to address this by creating a browser plugin!
    (That's thinking outside the platform!)

    For more details:


    http://blog.jasminepm.com/2015/12/introducing-salesforce-autosave-for-chrome.html

Lastly, I want to thank all of you for all your feedback in making the product better this year! You guys are the best!

What was your favorite feature of 2015 and why? I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

P.P.S Have a happy and safe holidays and see you all back for a great 2016!

Sunday, December 13, 2015

Introducing: Salesforce AutoSave for Chrome


The Jasmine Acupuncture Association of SOAP Note Writers are rejoicing today!

For years, Jasmine users have been writing acupuncture SOAP notes and forgetting to save their work! Oh no!

You start writing your SOAP note then you go to treat your patient and 30 minutes later, you come back, only to find your HIPAA compliant Jasmine system has logged you out. It's an understandable mistake!

But all those keystrokes LOST because you forgot to click ONE little button. And who could blame you? In a world of autosave, you and I would expect the system to automatically save your work!

And, with all the great and wonderful qualities of Jasmine being built on the Salesforce platform, we have to live with this little booger. (Some of you might like boogers, not judging.)

Well no more!

Today, I'm excited to introduce an new Chrome browser extension, Salesforce AutoSave for Chrome by Jasmine.

Where to get it


Installing the Salesforce AutoSave for Chrome extension is as easy as 1, 2, 3. (I really don't know how many steps it is.)

Click on the link below and Click the "Add to Chrome" button.

Salesforce AutoSave for Chrome



How it works


Now, anytime you're editing a SOAP note or any record within Jasmine, the extension will automatically detect this and start the default 5 minute timer. (The default can be changed in the Chrome extension's options menu.)


When the timer goes off and the extension will automatically click the save button to make sure your data isn't lost! Whew!


And that's it!

So what are you waiting for? Go and give it a try! I even dare you to set your timer to see that it saves on the dot!

Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Sunday, December 6, 2015

Do Acupuncturists Need A Website?



During this week's #AcupunctureHour on Twitter, @AcuCardiff asked the question, "Do Acupuncturists Need A Website?" What a great question!

Here's the original tweet:


I love this question for many reasons. The main reason is that it questions the commonly considered norms and established beliefs. In a world of mobile apps, Facebook and Yelp, is a website even necessary?!

Below are tweets from your Acu Pals for why a website is necessary and if you read all the way through, I'll add some more reasons. Don't cheat and jump to the end!

Easy To Find




One of the most important reasons for having a website is so your patients can easily find you. Humans are naturally lazy creatures, so in business (as in life), you just want to make things as easy as possible for people.

If I think back at some of my experiences when looking for a service or business, if I had difficulty finding them, I moved on and took my money else where!

Credibility



@AcuLeeds makes another great point for why you need an acupuncture website and it's so your patient's get to learn more about you (the practitioner) and your business.

You also establish yourself as an expert with credibility by having a nice website that highlights your skills and expertise and how you can help the patient!

OMG, have you ever visited a business' website and it was all jacked up? Did you buy from them!?

One Of Many



As, Nick and Ka Hang mention, your website is just ONE of your marketing activities, not the ONLY and just as networking and word of mouth are other channels, you need to use a combination of these channels to find patients.

A little marketing secret that many people don't realize, is that it takes at least SEVEN interactions with your marketing message before someone will buy from you. SEVEN!

This is why you need to be EVERYWHERE! (website, blog, email, Facebook, Yelp, etc!)

Keep It Simple, Stupid



A nice looking website goes a long way in establishing your credibility and professionalism.  As for your website, keep it simple. In the words of @pointspace, "simple is nice."

I would also recommend STRESS learning a little about copywriting so that the message on your website is attractive to your patients! Copywriting is a MUST!

What a great question and discussion! Thank you to @AcuCardiff for the question and all the Acu Pals who chimed in!

Questions? Let me know in the comments below. I'd love to hear from you. 

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give! Or just Buffer it!

Sunday, November 29, 2015

An Easy Way To Stay Connected With Your Acupuncture Patients This Holiday Season


Happy Thanksgiving! The holiday season is definitely here, we got down to a chilling 50 degrees. That's like the Arctics here in Texas, y'all.

The holiday season is a hectic time, you're running around seeing family and friends and putting yourself into food coma eating great food. With all that's going on, it can be hard keeping up with your acupuncture practice on social media.

What if I told you there's a free tool that lets you schedule all your social media like Facebook, Twitter, etc... and you can just set it and forget it for the holiday season. This is exactly what Buffer does!

Getting started with Buffer is simple!

Just head on over to https://buffer.com. Come on, I'm waiting!

Sign up



Signing up for Buffer can be done a couple ways, either with a social network or email. Choose one and let's go!

Connect a Social Network



Once in Buffer, you can start connecting your Buffer account with your different social networks. On the left menu, click on the "Connect More" menu and start connecting!


Set a Schedule



Now, you'll set up your schedule to tell Buffer when you want your posts to be sent to your social networks.

Click on a social network account on the left menu, then click the Schedule tab and start adding posting times. People will be amazed at your social networking skills!

Start Queuing Posts



Next, add posts to your queue by clicking on the Content tab, then the Queue sub tab and start posting away. Can it get any easier?!

Rest & Relax


BAM, and you're done! Now go brew yourself a pot of hot Jasmine tea and enjoy your holidays!

Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give! Or just Buffer it!

Sunday, November 22, 2015

Introducing Patient Credit Card Payments


Does taking payment from your patients after a treatment make you cringe? AWKward!

Or have you ever forgotten to take payment because you're in a different head space? And so are your patients!

Now, you can securely process and store credit card information with Jasmine!

You can now use Jasmine to:
  • Easily process patient credit card information right from within Jasmine
  • Securely store and reuse patient card information for future payments
  • Automatically send receipts, issue refunds and more!


Stripe


Stripe is the payment processor that Jasmine integrates with. They're the most widely used and respected company that well respected companies use for their payment processing.


Well known companies like Kickstarter, Twitter, Instacart, Shopify, Pinterest, Lyft, and more... https://stripe.com/gallery


Simple Pricing


The pricing structure is simple and competitive to other services. Simply, you pay 2.9% + 30¢ per successful transaction! https://stripe.com/us/pricing


And, by the way, Jasmine does NOT take a cut of ANY transaction. Minus, Stripe fees, ALL money goes in your pocket!


Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Sunday, November 15, 2015

Your Acupuncture Schooling Is Useless, UNLESS...


Let me give you a bit of hard truth, all the acupuncture schooling you've had, all the hours of studying you've done, all the certifications you've passed is useless... 

UNLESS... 

You can reach the people who need your help and build a sustainable business.

By now, I hope you don't believe the fairy tale of "If you build it, they will come." This was a beautiful quote popularized by Kevin Costner in the movie Field of Dreams. And many business "gurus" started using it, but the reality is, that it's all bullshit when it comes to building a business.

The other hard truth is that there's no patented formula for success. If there were, everyone would be rich and successful.

HUSTLE


In business, it's a constant HUSTLE! You've got to be constantly looking for new patients and opportunities.

Opportunities come in many forms and you have to be ready! As a recent example, it [opportunity] could be sitting in a sauna at the gym, when your water bottle falls, sparking a conversation and leading to the mention of an acupuncture opening at Apple.

Sometimes it's as if the Universe is helping you!

And, while some success in business is, in part, due to good luck and fortune, there are certain things you can do to increase your odds in the game.

Copywriting



In the words of Joseph Sugarman (the copywriting genius), the goal of copywriting is "To cause a person to exchange his or her hard-earned money for a product or service."

There are many benefits of writing effective copy, to name a few:

  • Increase Trust and Exposure
  • Establish You as an Expert
  • Higher SEO Ranking
  • Better Advertising Conversion
  • Ultimately, More Success & Money

The Boron Letters


Ok, so now, you want to learn about copywriting, but where do you start? This is where The Boron Letters come in.

The Boron Letters are a series of letters by Gary Halbert (The Godfather of Copy) written to his son, teaching him about business and copywriting. The read is easy and entertaining and PACKED full of information!

My suggestion to you is to download the FREE pdf, print them and read them! You MUST print them, I cannot stress that enough.

The reason you need to print them is that there's something about having them physically in your presence and always calling you to read them to make you actually do it!




Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Sunday, November 8, 2015

Spotlight: Kathleen Funk - Grand Rounds Lecture for UT Medical School

Kathleen Funk will be giving a Grand Rounds lecture on TCM & Mental Health for the UT Medical School in Austin, TX, oTuesday, November 10, 2015, from 12:30pm - 2pm.

The lecture is a great opportunity for Western Medicine and UT Medical School to better learn and understand TCM and it's benefits for Mental Health.

Kathleen is an acupuncturist and Founder of Acufunkture in Houston, TX. (My hometown!) Kathleen is a long time Jasmine user and I'm proud and happy to be a witness to her successes. For more information about Kathleen, see her bio below and visit her website!

If you're in the Austin area, come out and show your support for Kathleen and the acupuncture community!

Who: Kathleen Funk



"Kathleen Funk received her BA at Baylor University where she studied Philosophy and Medicine and went on to receive her Master of Acupuncture & Oriental Medicine from the American College of Acupuncture & Oriental Medicine (Houston, TX). Kathleen completed her residency in China at Zhejiang Hospital of Traditional Chinese Medicine located in Hangzhou and the Affiliated Integrative Hospital of Luzhou Medical School located in the Sichuan Province. She is certified by the National Certification Commission for Acupuncture & Oriental Medicine and is licensed in Acupuncture by the Texas Medical Board."
(Source: http://acufunkture.com/about)

What: Grand Rounds Lecture - TCM & Mental Health


When: Tuesday, November 10, 2015 - 12:30pm - 2pm


Where: Seton McFadden Auditorium - Seton Medical Center





Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Monday, November 2, 2015

Are Acupuncture Schools Failing Their Students?


This post is going to be a bit controversial. And, at first, I hesitated to write it, but I feel strongly about the subject and think it warrants some discussion.

By now, I've interviewed and demo'd to hundreds of acupuncturists. And through that process, you start hearing some reoccurring stories. And some are disturbing!

One of these reoccurring themes is that acupuncture schools are inadequately preparing their students for post graduation and starting their own practice. I constantly hear this from both recent grads and more established practitioners.

Pile of Debt


One thing I hear is that acupuncture schools are selling students a false sense of the ease of recouping the money they take out in loans for education. And so, students are graduating with a pile of debt without a clear path to repaying that debt.

In turn, many practitioners are moonlighting as acupuncturists, meaning they have a primary job (not acupuncture) and then, after hours, they're trying to get their practice going. To me, this seems like a very difficult way of starting a practice.

Not all Business


Another criticism I hear is that the business curriculum at acupuncture schools is inadequate in preparing the graduate for private practice and building a sustainable business. And, it sounds like, acupuncture students are given one business class which covers topics at a very high level. One business class!

While I understand that not all businesses succeed and that building a successful business and practice is in large part due to the work ethic and desire of the practitioner and business owner.

However, it also seems like it would be in the benefit of the acupuncture schools and the community to come up with a more worn path to success.

Thoughts?


I'd love to hear your thoughts and experiences. Please leave a comment below or email me directly. And, maybe, through dialog and discussion, we can come up with a better understanding of what it takes to create a successful practice!


Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Sunday, October 25, 2015

See Why These Acupuncturists Get Together Every Monday


Did you know that there's a very dedicated army of acupuncturists regularly getting together on Twitter to promote acupuncture and TCM?

Every Monday at 1:30pm Central (US) and 7:30pm (UK) something magical happens on Twitter with the acupuncture community. A group of like minded individuals get together for a tweetfest called #AcupunctureHour.

If you've never participated in a tweetfest, it's where a bunch of people tweet using the same hashtag. The goal is to get the hashtag trending on Twitter to gain awareness for a cause or topic.

https://en.wiktionary.org/wiki/tweetfest


#AcupunctureHour was created as a way to promote acupuncture as well as connect acupuncturists from around the world! It's also a great breeding ground for practitioners to keep up with their field and to learn from forward thinking acupuncturists in their use of social media and new technology (like Periscope).

The Usual Suspects


Deb Connor - @deb_connor

#AcupunctureHour was started in 2013 by Deb Connor (@deb_connor) an acupuncturist out of St. Helens in the UK. Her Twitter handle is @deb_connor.

Sandra Bird - @AnShenTCM

On September 7, 2015, Sandra Bird started managing the @AcuHour Twitter account as Deb stepped down to take a break. Sandra is also an acupuncturist out of the UK and her Twitter handle is @AnShenTCM.

How To Participate


Fire up your Twitter app on Mondays at 1:30pm Central or 7:30pm UK.

Follow the Twitter handle @AcuHour

Search for the hashtag #AcupunctureHour


Tweet using the hashtag #AcupunctureHour

Join us for the fun! 

What To Expect!


Below are a few tweets of what you can expect if you join us for #AcupunctureHour!





I hope to see you at #AcupunctureHour!

Questions? Let me know in the comments below. I'd love to hear from you. 

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Sunday, October 18, 2015

The Golden Opportunity Your Acupuncture Practice Can't Miss


Don't you love it when someone hands you a freebie? And what if it came in the form of free resources to promote your practice?

BAM! Consider this an metaphorical  electronic dropping of free shit right in your lap!

(And when you're done reading this, let's see if you catch the head fake!)

Every year on October 24th, the NCCAOM, puts together a great list of free resources for you to promote your practice called AOM Day aka Acupuncture and Oriental Medicine Day.

AOM Day is a day to celebrate and share as well as educate and promote our community and profession of acupuncture and TCM. Your practice can participate just by promoting yourself!

AND Did I say free?! So how do you get started?


Read the NCCAOM AOM Day 2015 Update


First, go to the NCCAOM AOM Day 2015 Update page and read about the event, the new features added to the AOM Day website and the resources available to you.

http://www.nccaom.org/aom-day-2015

Check out the AOM Day Website


The starting point is the front page of the AOM Day website, become familiar with the different parts of the site.

http://www.aomday.org

Come up with Your AOM Day Event


Think of the kind of event you would like to promote for AOM Day. Let your imagination run wild and make this your own. Here are some ideas to get you started:

  • Host an education session at your practice
  • Discount patients' treatments on AOM Day
  • Give a free gift to patients

For more ideas, check out the Programs & Events tab to see what other practices are doing.

http://www.aomday.org/programs.html

Register Your AOM Day Event


Once you've come up with your event, register it on the AOM Day site. (BONUS: Get SEO juice by doing this!)

http://www.aomday.org/submission.html

Download the Marketing Material


Get the free AOM Day marketing material which was prepared by the good folks at American Society of Acupuncturists and Acupuncture Media Works.

http://www.aomday.org/get.html

Write a Press Release


Using the press release template, write a press release about your practice and your AOM Day event. (This thing is fill in the blank. How much easier can it get?!)


Promote AOM Day to Your Readers


Write a blog post on your website educating your readers about your AOM Day event. Don't forget to send this to your mailing list and all your social medias!

Contact Local Media


Reach out to the health writers of your local newspapers and magazines, and bloggers to inform them of your AOM Day event and interest them in writing about it or better yet, offer to write a story for them.

As an added bonus, invite them to your practice for a free session!

Also, many local newspapers, magazines, and blogs have an events section where you can post your AOM Day event for free. Do this!

Ask Patients for Testimonials


Encourage your patients to write testimonials about their great experience with you and your practice. Ask them to share the testimonial with you and the AOM Day website. (HINT: You can use these testimonials on your own website too!)

http://www.aomday.org/testimonial_submission.html

Did you catch the head fake?


I don't think the NCCAOM intended this, but in promoting your AOM Day activities, you got a free lesson in marketing! Take the concepts and ideas and constantly apply them to your practice. How cool is that!

Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Sunday, October 11, 2015

The Tool Every Acupuncture Website Needs


So you've spent days and weeks prettying up your website, making sure your logo is in the right place, the color is perfect, and the copy and wording screams... "take my money now!"

What else is there to do right?

Well, I'm going to tell you how to take your website to the next level and it's all free!

The tool is called SumoMe. (The name sounds like a weight gain program for skinny people, but trust me, it's great.)

What is SumoMe? SumoMe, as they say on their website, is a set of "Tools to Grow Your Website's Traffic." These tools are a bundle of all the tricks the great internet marketers have figured out!

For example, one of the tools is called "List Builder" (which we'll focus on today) and it helps you increase your email signups. How awesome is that?!

The way List Builder works is that it's an automatic newsletter signup popup for your website. The popup brings the signup front and center for your visitors and makes signing up a cinch for them.

We'll also connect List Builder to MailChimp so all your emails are in one place. If you haven't signed up for MailChimp, shame on you! Here's a link to the MailChimp tutorial:

MailChimp for Acupuncturists


Let's get started!

Signup for SumoMe


To signup for a SumoMe account, go over to SumoMe.com.


Install All the Codes


On the next screen, you'll be given the script to copy and paste into the <head> tag of your website's HTML. Easy peasy and they even have easy-install instructions for various website services!


Once you've installed the code, click the "Visit Site" button and you'll load your website with the SumoMe login!


Sumo Store


Like, I mentioned before, SumoMe is a collection of apps or tools. So, after logging in, click the green Sumo Store button to install the List Builder app.


Now, click the List Builder button under the Email subsection.


After that, click the Free button and then Open.


Customize the **** Out of It


The free version of List Builder allows some simple design and customizations. I won't go much into it since much of it is personal preference, so take a look!


Connect With MailChimp


Now let's connect List Builder to Mailchimp! Click on the Services tab and click MailChimp.


And click on the big, fact Connect button. OMG, it's so big, I'm not even going to draw an arrow to it.


You'll get a popup to provide your MailChimp credentials.


Next, use the Mailing List drop down to choose the list where email signups will go and click Save to finish!


Yippee. We're done!

Now your acupuncture website is ready to collect email addresses and grow your audience!

We'll go into some of the other SumoMe apps later. Feel free to explore before then and have some fun and grow your website traffic!

Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!