Tools to Grow Your Acupuncture Practice | Jasmine Software: The Next Most Important Thing for Your Acupuncture Website

Sunday, August 16, 2015

The Next Most Important Thing for Your Acupuncture Website


So after several hours of fiddling with images and wording, you finally have your acupuncture website up and running and looking beautiful. Congrats! Your website will be one of your most important marketing efforts.

The next most important thing you can do for your acupuncture website is to install Google Analytics.

Why is installing Google Analytics the next most important thing for an acupuncture website?

  • Track how your visitors find you
  • Determine if visitors like your message
  • Make better business decisions

The ability to understand data about your visitors will make you a better business. You can see the effectiveness of your SEO efforts, Online Ads including Google and Facebook Ads, as well as, Offline marketing activities. Without data, you're just flying blind!

Sold? Good. Let's get started with Google Analytics!

Signup for Google Analytics


The first thing you'll need to do is sign up for a Google Analytics account. And to do that, head over to http://www.google.com/analytics


Fill In Your Website Info


The next step is to fill in your website information. Everything on this page is self explanatory. In the Data Sharing Settings, keep all the recommended options and click Get Tracking ID. 


Install Tracking Code


Finally, you get the tracking code. Don't worry, you don't need to know anything about the code. Simply, copy and paste the bit of javascript code in the box and put before the ending head tag of your website's HTML code. The ending head tag looks like </head>.

The important thing to keep in mind is that you want this script to be on EVERY page of your website. And the best way to do this, is to put it in the template file of your website, if your website uses one. Otherwise, you'll have to copy and paste it into every file of your website (blah).



And that's it! You now have Google Analytics setup on your website and you can start learning more about your visitors.

Questions? Let me know in the comments below. I'd love to hear how this blog post helped you.

Minto Tsai
Founder