Tools to Grow Your Acupuncture Practice | Jasmine Software: November 2015

Sunday, November 29, 2015

An Easy Way To Stay Connected With Your Acupuncture Patients This Holiday Season


Happy Thanksgiving! The holiday season is definitely here, we got down to a chilling 50 degrees. That's like the Arctics here in Texas, y'all.

The holiday season is a hectic time, you're running around seeing family and friends and putting yourself into food coma eating great food. With all that's going on, it can be hard keeping up with your acupuncture practice on social media.

What if I told you there's a free tool that lets you schedule all your social media like Facebook, Twitter, etc... and you can just set it and forget it for the holiday season. This is exactly what Buffer does!

Getting started with Buffer is simple!

Just head on over to https://buffer.com. Come on, I'm waiting!

Sign up



Signing up for Buffer can be done a couple ways, either with a social network or email. Choose one and let's go!

Connect a Social Network



Once in Buffer, you can start connecting your Buffer account with your different social networks. On the left menu, click on the "Connect More" menu and start connecting!


Set a Schedule



Now, you'll set up your schedule to tell Buffer when you want your posts to be sent to your social networks.

Click on a social network account on the left menu, then click the Schedule tab and start adding posting times. People will be amazed at your social networking skills!

Start Queuing Posts



Next, add posts to your queue by clicking on the Content tab, then the Queue sub tab and start posting away. Can it get any easier?!

Rest & Relax


BAM, and you're done! Now go brew yourself a pot of hot Jasmine tea and enjoy your holidays!

Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give! Or just Buffer it!

Sunday, November 22, 2015

Introducing Patient Credit Card Payments


Does taking payment from your patients after a treatment make you cringe? AWKward!

Or have you ever forgotten to take payment because you're in a different head space? And so are your patients!

Now, you can securely process and store credit card information with Jasmine!

You can now use Jasmine to:
  • Easily process patient credit card information right from within Jasmine
  • Securely store and reuse patient card information for future payments
  • Automatically send receipts, issue refunds and more!


Stripe


Stripe is the payment processor that Jasmine integrates with. They're the most widely used and respected company that well respected companies use for their payment processing.


Well known companies like Kickstarter, Twitter, Instacart, Shopify, Pinterest, Lyft, and more... https://stripe.com/gallery


Simple Pricing


The pricing structure is simple and competitive to other services. Simply, you pay 2.9% + 30¢ per successful transaction! https://stripe.com/us/pricing


And, by the way, Jasmine does NOT take a cut of ANY transaction. Minus, Stripe fees, ALL money goes in your pocket!


Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Sunday, November 15, 2015

Your Acupuncture Schooling Is Useless, UNLESS...


Let me give you a bit of hard truth, all the acupuncture schooling you've had, all the hours of studying you've done, all the certifications you've passed is useless... 

UNLESS... 

You can reach the people who need your help and build a sustainable business.

By now, I hope you don't believe the fairy tale of "If you build it, they will come." This was a beautiful quote popularized by Kevin Costner in the movie Field of Dreams. And many business "gurus" started using it, but the reality is, that it's all bullshit when it comes to building a business.

The other hard truth is that there's no patented formula for success. If there were, everyone would be rich and successful.

HUSTLE


In business, it's a constant HUSTLE! You've got to be constantly looking for new patients and opportunities.

Opportunities come in many forms and you have to be ready! As a recent example, it [opportunity] could be sitting in a sauna at the gym, when your water bottle falls, sparking a conversation and leading to the mention of an acupuncture opening at Apple.

Sometimes it's as if the Universe is helping you!

And, while some success in business is, in part, due to good luck and fortune, there are certain things you can do to increase your odds in the game.

Copywriting



In the words of Joseph Sugarman (the copywriting genius), the goal of copywriting is "To cause a person to exchange his or her hard-earned money for a product or service."

There are many benefits of writing effective copy, to name a few:

  • Increase Trust and Exposure
  • Establish You as an Expert
  • Higher SEO Ranking
  • Better Advertising Conversion
  • Ultimately, More Success & Money

The Boron Letters


Ok, so now, you want to learn about copywriting, but where do you start? This is where The Boron Letters come in.

The Boron Letters are a series of letters by Gary Halbert (The Godfather of Copy) written to his son, teaching him about business and copywriting. The read is easy and entertaining and PACKED full of information!

My suggestion to you is to download the FREE pdf, print them and read them! You MUST print them, I cannot stress that enough.

The reason you need to print them is that there's something about having them physically in your presence and always calling you to read them to make you actually do it!




Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Sunday, November 8, 2015

Spotlight: Kathleen Funk - Grand Rounds Lecture for UT Medical School

Kathleen Funk will be giving a Grand Rounds lecture on TCM & Mental Health for the UT Medical School in Austin, TX, oTuesday, November 10, 2015, from 12:30pm - 2pm.

The lecture is a great opportunity for Western Medicine and UT Medical School to better learn and understand TCM and it's benefits for Mental Health.

Kathleen is an acupuncturist and Founder of Acufunkture in Houston, TX. (My hometown!) Kathleen is a long time Jasmine user and I'm proud and happy to be a witness to her successes. For more information about Kathleen, see her bio below and visit her website!

If you're in the Austin area, come out and show your support for Kathleen and the acupuncture community!

Who: Kathleen Funk



"Kathleen Funk received her BA at Baylor University where she studied Philosophy and Medicine and went on to receive her Master of Acupuncture & Oriental Medicine from the American College of Acupuncture & Oriental Medicine (Houston, TX). Kathleen completed her residency in China at Zhejiang Hospital of Traditional Chinese Medicine located in Hangzhou and the Affiliated Integrative Hospital of Luzhou Medical School located in the Sichuan Province. She is certified by the National Certification Commission for Acupuncture & Oriental Medicine and is licensed in Acupuncture by the Texas Medical Board."
(Source: http://acufunkture.com/about)

What: Grand Rounds Lecture - TCM & Mental Health


When: Tuesday, November 10, 2015 - 12:30pm - 2pm


Where: Seton McFadden Auditorium - Seton Medical Center





Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Monday, November 2, 2015

Are Acupuncture Schools Failing Their Students?


This post is going to be a bit controversial. And, at first, I hesitated to write it, but I feel strongly about the subject and think it warrants some discussion.

By now, I've interviewed and demo'd to hundreds of acupuncturists. And through that process, you start hearing some reoccurring stories. And some are disturbing!

One of these reoccurring themes is that acupuncture schools are inadequately preparing their students for post graduation and starting their own practice. I constantly hear this from both recent grads and more established practitioners.

Pile of Debt


One thing I hear is that acupuncture schools are selling students a false sense of the ease of recouping the money they take out in loans for education. And so, students are graduating with a pile of debt without a clear path to repaying that debt.

In turn, many practitioners are moonlighting as acupuncturists, meaning they have a primary job (not acupuncture) and then, after hours, they're trying to get their practice going. To me, this seems like a very difficult way of starting a practice.

Not all Business


Another criticism I hear is that the business curriculum at acupuncture schools is inadequate in preparing the graduate for private practice and building a sustainable business. And, it sounds like, acupuncture students are given one business class which covers topics at a very high level. One business class!

While I understand that not all businesses succeed and that building a successful business and practice is in large part due to the work ethic and desire of the practitioner and business owner.

However, it also seems like it would be in the benefit of the acupuncture schools and the community to come up with a more worn path to success.

Thoughts?


I'd love to hear your thoughts and experiences. Please leave a comment below or email me directly. And, maybe, through dialog and discussion, we can come up with a better understanding of what it takes to create a successful practice!


Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!