Tools to Grow Your Acupuncture Practice | Jasmine Software: January 2017

Sunday, January 29, 2017

How acupuncturists can be more fortunate this Chinese New Year!


Happy Chinese New Year! This is the year of the Fire Rooster. Cock-a-doodle-doo with some Cholula!

If you're a Rooster, may you have a most fortune filled and prosperous year.

Some famous Roosters include Bob Marley and Britney Spears. Some good company!

So, how can an acupuncturist be more fortunate in 2017?

In short, marketing. 

Putting yourself out into the world and saying, "Hey! I'm here!"

Like I say every year, holidays like these are a great time for you to do some marketing for your practice. Holidays give you a nice built in excuse to reach out!

Did you take advantage of this marketing opportunity this Chinese New Year?

If you missed it, it's not too late to whip up a blog post, social media and email campaign.

Even, putting together a Chinese New Year party at your practice! What a way to ring in the New Year!

Be creative. Have fun!

Also, I put together a list of health related events this year, which you can download using the link below!

There's literally health events every week and month of the year you can use for marketing.

Put the events in your Google calendar with reminders set for a week out, giving you time to setup your marketing campaigns.


Happy Chinese New Year and I hope you get all the red envelopes!

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Sunday, January 22, 2017

What can a Branded Clinic App do for your Acupuncture practice?


The smart phone has become ingrained into our daily lives. Smart phones are now extensions of ourselves. As, Steve Jobs said, "Computers are bicycles for our minds." 

We're all becoming more comfortable in using various apps on the phone to conduct business and now, even track our health.

As the technology of bits and atoms merge, in other words, the electronic and physical worlds come together, we'll be better able to track and plan our lives. Patient health and the delivery of health care will reap huge benefits.

A progressive acupuncture practice will be able to take advantage of technology to provide better health care and grow your practice.

A Branded Clinic App can offer many benefits for your practice, including instant access, direct patient communication, and patient health progress.

Instant Access


A mobile app would provide your patients with instant access to your clinic. Allowing them the ability to easily schedule appointments without calling or browsing to your website. In addition, they can browse notes and even pay for treatments.

With the myriad of healthcare options, having an app occupy valuable real estate on your patient's screen keeps your clinic at the top of their mind. It becomes an additional marketing channel for your practice.

Direct Patient Communication


Many clinics are already communicating with their patients through text messaging. We can agree or disagree whether this should be happening, the fact is, patients are becoming comfortable with the communication channel.

A mobile app would provide you and your practice a secure, HIPAA compliant way of direct patient communication.

Patient Health Progress


We're increasingly using apps to track our health from diet, exercise, even bowel movements.

The more data that is available, the better informed you, the practitioner will be of your patients' habits and the effects on their health. In turn, providing you with more information on how the patient should be treated.

What other benefits can you think of? I'd love to hear from you!

And if you are interested in being part of the private invite for the Branded Clinic App, sign up with the link below.



Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Sunday, January 15, 2017

How Acupuncturists can have Superpowers


Are you finding that there's just not enough time in the day to accomplish all that needs to be done in your acupuncture business?

Are you neglecting parts of your business because of the lack of time or expertise?

I'm going to talk about how to give yourself Superpowers to accomplish all your tasks.

I love what I do. Nothing is more rewarding to me than being able to "help people who are really helping people."

And as Jasmine grows, which I'm eternally grateful to my supporters for, the list of things to be done also grows. At times, I'll feel overwhelmed with the ever growing task list.

Especially, when I drop the ball on tasks that I know need to be done, but are neglected for either not having enough hours in the day or being low on the totem pole of tasks.

Have you felt like this? Don't you wish you had Superpowers?! I do.

Acupuncturists are a resourceful bunch with many different skill sets. I've seen acupuncturists take on tasks like designing their own logo, building their own website, etc...

Being a jack of all trades is one of the reasons why you took on the insane challenge of starting your own business. Mad props!

In the beginning, you need to be a DIY expert, especially for first time business owners. I did this. Starting out, you don't know what you don't know, so you need to learn every aspect of your business.

Once you learn what needs to be done in your business, your job as a business owner it to make yourself obsolete as quickly as possible. What I mean by that is that you need to start delegating low value tasks to free up your time to work on high value tasks, those that will grow the business.

If you don't do this, your business growth will stall.

Here's what I doing to start delegating my work and it might be useful for you too.

Value Your Time


First, put a dollar value on what an hour of your time is worth. The easiest way to do this is to use how much you charge for an hour with a patient.

This is the most important step, because it will help you distinguish between low value tasks and high value tasks.

You'll also realize that when you're doing low value tasks, you're devaluing your time.

Make a List. Check it Twice.


The next step is to spend the next week writing down a list of the different tasks you do. ie. scheduling appointments, treating patients, washing towels, etc...

After the week, then write down any additional tasks you know you should be doing but aren't. This could be stuff like, writing blog posts, social media, advertising, etc...

Once you're done, look through it and assign "high value" and "low value" next to each one. The low value tasks will become your list of possible things to delegate and outsource.

Another way to look at "high value" vs "low value" tasks is to distinguish between tasks that grow the business and those that don't. Or, the ones, you enjoy doing vs those you don't.

Outsource


Now we're ready to outsource! Pick a simple task that you feel comfortable having someone else do.

Mentally, letting go of tasks can be difficult, especially since you've been doing it for so long and the thought of paying someone to do it is uncomfortable.

This is where the first exercise of valuing your time is important. If your time is valuable, you'll be limiting your growth by spending time on low value tasks.

Now that you have your simple "low value" task, it's time to find someone to do it for you.

I've been using a freelancer website called Upwork.com, another well known one is freelancer.com. A Google search will give you a list of the different services.

Treat this as an experiment! Start slow with a freelancer on one simple task and expand as you become more comfortable.

If you're interested in how I've used Upwork.com, let me know and I'll write another blog post about it.


Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!


Sunday, January 8, 2017

3 things to consider when starting a mobile acupuncture business


When starting a mobile acupuncture business, there are many things to consider. (Heck, starting any business, there's many things to consider!) With a mobile acupuncture business, there's the added logistical considerations aka transportation.

First, you have to pack all your supplies with you, table, needles, biohazard boxes, etc. Oh my!

On top of that, you have to worry about traffic and arriving at the patient's location with time to setup for the treatment!

As Tom Cruise would say, "It's Risky Business!"

Here are some tips for your mobile acupuncture business!

Bake in time for driving to the patient


Since a mobile acupuncture business inverts the patient / practitioner transport model, as a mobile acupuncturist, you need to take into account the travel time to the patient.

In addition, while at the patient's house, you need to think about the amount of time it'll take for you to setup and pack up your gear.

Especially, if you have back to back appointments, you'll want to give yourself enough time to get to the next patient.

In Jasmine, for each of your services, you can set a setup time and teardown time. When patients schedule an appointment, the setup and teardown times are taken into account and scheduled on your calendar.


Ask for payment upfront


As a mobile acupuncturist , you're taking more initial risk and costs, so to minimize that risk and make sure you're compensated, you might think about asking for payment upfront.

In Jasmine, you can accept credit card payments at the time of booking. That way you can feel secure in knowing that you'll be PAID!


Accessible patient information


Another consideration of being mobile is that your car is now your office and all of your patient information and documents needs to go with you.

So instead of lugging around a filing cabinet every where you go, the ability to pull up your patient information from the cloud in any location, becomes immensely invaluable.

Think about getting a tablet (iPad/Android) with internet connection.


To all the mobile acupuncturists out there, we at Jasmine, salute you! Drive fast, but not too fast!

Questions? Let me know in the comments below. I'd love to hear from you.

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!