Tools to Grow Your Acupuncture Practice | Jasmine Software: Pre-Beta Learnings

Monday, February 18, 2013

Pre-Beta Learnings

In an effort to understand the problems and needs around managing a practice for acupuncturists, we interviewed 25 acupuncturists to date, ranging from sole practitioners to multi-practitioner clinics.

We started with 3 assumptions about the problems plaguing acupuncturists, difficulties in managing appointments, keeping a client database, and appointment reminding. Acupuncturists were asked to rank the 3 problems based on experiences in their practice. As seen in the pie chart below, of the acupuncturists interviewed, 54.2% ranked managing appointments as their top problem in their practice.




The interviews provided key insights to help us refine our approach:

Paper is king.
The most used tool for acupuncturists to schedule appointments is the trusted pen and paper with 24% mentioning having an appointment book. When asked why they aren’t using an online or electronic calendar, a common reason given was that current solutions don’t fit their needs. We also heard many people double entering schedules in paper form and electronic.

Paperless by 2014.
Another addition to the “paper is king” theme, is that most acupuncturists are keeping paper files of their patient forms and treatment notes. It is also widely rumored in the acupuncture community that by 2014, acupuncturists will need to be paperless. Many acupuncturists are looking into an EMR (Electronic Medical Record) system. And many are interested in using a tablet like an iPad for taking notes.

Customer contact information is stored in multiple places.
Most acupuncturists are collecting customer contact information in multiple systems from paper to electronic calendars to Quickbooks. There is no integration between the systems which make it difficult to keep the contact information in sync. Having previously worked at an online marketing company, we know the importance of the customer database also known as the CRM (Customer Relationship Management). The problem with having customer data in multiple places is that it leads to inconsistent data, which makes it difficult to do online marketing and perform customer analytics that will grow your business.

We are excited to be working with such a vibrant community and look forward to sharing our progress with you. We are open to and welcome any comments you have.

4 comments:

Joshua Saul said...

Hi Minto, sounds like you are right on in your assessment of how we are managing some of the internal affairs of the clinic. Tools to help manage patient scheduling/appointments and data designed for acupuncturists are much needed. I've been doing a ton of research on EHRs for acupuncturists and there is only one (only one!) designed with us in mind and it's not perfect. Integration between these two aspects of the office is WAY underserved but I'm looking forward to seeing what you all come up with! Best, Joshua Saul

Claudia Voyles said...

Hi Minto. I appreciate how well you and Tony listen and comprehend. I look forward to following your progress. Thanks, Claudia

Minto Tsai said...

Thanks for the comment Joshua. I look forward to talking to you about your thoughts around EHRs for acupuncturists.

Minto Tsai said...

Thanks for the comment Claudia. I'm looking forward to demoing our prototype to you.

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