Tools to Grow Your Acupuncture Practice | Jasmine Software: 2020

Monday, March 30, 2020

Telehealth, COVID-19 and HIPAA and YOUR Acupuncture Practice


Have you been thinking about Telehealth lately, especially with COVID-19?

Many have been asking me about Telehealth.

In the following post, I'll go over Telehealth and what recent changes by the government means for you and your acupuncture practice.

What is Telehealth?


Telehealth is the ability for you to use various technologies to support long-distance health care.

Here's how the Department of Health and Human Services defines Telehealth:
"The Health Resources Services Administration defines telehealth as the use of electronic information and telecommunications technologies to support long-distance clinical health care, patient and professional health-related education, public health and health administration. Technologies include videoconferencing, the internet, store-and-forward imaging, streaming media, and terrestrial and wireless communications."

What are the new announcements?


The HHS recently announced it is relaxing the HIPAA requirements for health care providers to use any non-public facing remote audio or video communication technologies to provide telehealth to patients during the COVID-19 nationwide public health emergency.

In addition, the announcement applies to any health reason, regardless of whether it's related to the diagnosis and treatment of COVID-19.
"A covered health care provider that wants to use audio or video communication technology to provide telehealth to patients during the COVID-19 nationwide public health emergency can use any non-public facing remote communication product that is available to communicate with patients.  OCR is exercising its enforcement discretion to not impose penalties for noncompliance with the HIPAA Rules in connection with the good faith provision of telehealth using such non-public facing audio or video communication products during the COVID-19 nationwide public health emergency.  This exercise of discretion applies to telehealth provided for any reason, regardless of whether the telehealth service is related to the diagnosis and treatment of health conditions related to COVID-19."

What are non-public facing technologies?


Basically, you can use technologies that provide a private, direct communication between you and the patient.

Examples of technologies you can use are:

  • Apple FaceTime
  • Facebook Messenger video chat
  • Google Hangouts video
  • Zoom
  • Skype

How can Telehealth you?


During this time of uncertainty, many practices are being force to temporarily close due to state and city wide lockdowns.

Many practices will have difficulty seeing patients during this time.

The temporary closures leave many patients unable to get care from the provider they've been accustomed to, during this time of uncertainty and stress.

Using Telehealth will give you the ability to provide some level of care to your patient while helping them through these difficult times.

References


https://www.hhs.gov/hipaa/for-professionals/special-topics/emergency-preparedness/notification-enforcement-discretion-telehealth/index.html


Be Safe. Be Well.

Minto

P.S. Whenever you're ready, here are two ways I can help you...

DOWNLOAD the Free Acupuncturists' SEO Blueprint:
https://jasminepm.com/lp/seo-blueprint

TRY Jasmine:
https://jasminepm.com/signup

Sunday, February 9, 2020

Can acupuncturists send birthday emails?


Do you like your birthday? It's the day you were born!

I think most people like their birthday, me included, even if the celebration of it can be a bit awkward.

If you're not sending birthday emails to your patients, in the following post, I'll give you some tips.

Why send birthday emails?


To build and grow your patient relationships, you need to realize that many patients want to know their healthcare provider cares about them individually, in addition to their health and well-being.

At the core, this is customer service and marketing for your practice.

Wishing your patients Happy Birthday is a simple way to show them you care!

Is it HIPAA?


Sending birthday emails does NOT violate HIPAA. But, there are a few things you should know.

The most important thing is to get consent and to make it explicit to patients that they can opt-out from your mailing list.

Also, since patients' full birthdates are considered Personally Identifiable Information or PII, you don't want to include them in your emails.

Where to collect birthdates?


The first step is to start collecting your patients' birthdates.

Most practices are already doing this as part of the intake process. If you're not, you'll want to start!

After collecting your patient's birthdates, you'll want to make sure they're entered into your practice management system, CRM, or email marketing tool, like MailChimp.

How to automate?


You want to put your birthday emails on autopilot.

Using a system to remind you of patient birthdays will help you in sending them out.

A simple solution is to schedule birthdates in your calendar, like a Google Calendar, that reminds you to send your birthday emails.

However, this still requires the manual step of emailing.

To be more advanced, you'll want to use a system that automatically sends the emails for you.

How should emails look?


Your emails should be short and simple.

The important thing to remember is to avoid including Personally Identifiable Information (PII) and Protected Health Information (PHI).

How does Jasmine help?


Jasmine helps you with the collection of birthdates with electronic intake forms.

In addition, Jasmine will automatically send birthday emails on the patients' birthday.

The birthday emails in Jasmine can be customized and personalized by you for your patient.

Happy Birthday to YOU... 🎶

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, Email... all the social network love you can give!

Sunday, January 5, 2020

New Intake by Jasmine App v2.0 & Happy New Year!

Happy New Year, ya'll!

As, I'm planning for 2020, I'm excited for what's in store for Jasmine and the innovations to help you grow your acupuncture practice this coming year!

New Intake by Jasmine App v2.0

The first update of the year is the NEW Intake by Jasmine App v2.0.

Many of you know the Intake by Jasmine App is an iPad and Android tablet app that helps you go paperless by allowing patients to fill out your intake form electronically, while at the office.

The new update is a complete rewrite to be more stable and give us the ability to make changes easier and faster.

The most noticeable change in the new app is the use of biometric to log in. If your device supports face recognition or fingerprint recognition, you'll be able to use them to log into the app.

To checkout the Intake by Jasmine App, first, sign up for an account and, then, download the app from the links below for your device:

iPad: https://itunes.apple.com/us/app/patient-intake/id1099970112?ls=1&mt=8

Android: https://play.google.com/store/apps/details?id=com.jasmine.mobile.android.patientintake


Log in with FaceId on iPad


Happy New Year!

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, Email... all the social network love you can give!