Tools to Grow Your Acupuncture Practice | Jasmine Software

Wednesday, August 2, 2017

Patient Reactivation Emails


One of the best things for your acupuncture business is to have repeat patients. Repeat patients is a good metric that you're providing a good product or service, otherwise they wouldn't be coming back!

A nice side effect of having repeat patients is they make your practice more stable and profitable by providing a steady income source.

This is why selling packages are so powerful, but we'll talk about packages another day.

Today, I want to talk about patient reactivation emails.

Why do patient's disappear?


Have you ever asked yourself, why a patient disappeared? Understanding why a patient stays or leaves is important to increasing patient retention and creating the best patient retention strategy.

Some common reasons a patient might have disappeared are:

  • Life got busy
  • Moved
  • Job change
  • Had a bad experience
  • Got well

So, your patient disappeared, now what?


When your patient disappears, you can wait and hope they come back or you can be proactive and bring them back.

There are many strategies for patient retention and reactivation. Some include email newsletters, postcards, and phone calls.

Patient reactivation emails are a great low cost way of bring patients back into the practice.

You have been asking patients for email addresses like I told you too, right?

Writing a patient reactivation email


When writing your patient reactivation email, you'll want to remember the AIDA (Attention, Interest, Desire, Action) formula from copywriting.

Write an Attention grabbing email subject line. Grab their Interest in the first couple sentences. Create a Desire to come into the practice. And, most importantly, give them an Action to contact the practice.

Some ideas for a patient reactivation email might be:

  • Remind them of the benefits of routine acupuncture treatments
  • Offer an incentive to return
  • Offer your expertise and help to bettering their health

How Jasmine Helps


Jasmine now has a feature to help you with your patient reactivation emails. Jasmine automatically sends your patients reactivation emails every 30, 60, and 360 days to your lapsed patients.

Now you don't have to remember to send your reactivation emails, just let Jasmine do it!


To learn more, email me at mintotsai@jasminepm.com to schedule a demo!

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Sunday, May 21, 2017

AOMA Southwest Symposium 2017 Recap

Sarah, Denise, Lisa, Minto (Left to Right)

After a couple weeks, the dust from the weekend of what was the AOMA Southwest Symposium 2017 has finally settled.

So much happened that weekend, I'm still processing and reminiscing about it.

The one thing that stands out about the whole experience is how much I enjoy and love serving the wonderful people of this community.

Four years ago, when I attended my first AOMA Southwest Symposium, as an outsider, I was struck and left with the same feelings of community.

Being a vendor this year, reinforced those same feelings.

Thank You, AOMA!


Congratulations to the people at AOMA for running a smooth symposium. As an attendee looking on, the amount of preparation and coordination seems like it takes a herculean effort. And the AOMA crew made it look easy.

Special thanks to Cara Edmonds, the AOMA Symposium Coordinator, who guided me, answered countless questions, and made sure everything went smoothly.

Cara, Will, Minto (Left to Right)

The Branded Clinic App


At the Symposium, Jasmine Software launched The Branded Clinic App. As the name implies, this is a dedicated iPhone & Android mobile app branded for your acupuncture clinic. The app is for your patients to schedule appointments and contact your clinic.



Attn: Acupuncturists. Jasmine Software just launched a new branded mobile app for your clinic at this year's Symposium. Go check out their new app at www.jasminepm.com! #SWSATX
Posted by Southwest Symposium on Sunday, May 7, 2017



To New and Old Friends


Finally, thank you to all the new friends of Jasmine Software made during the Symposium. And, to all the old friends who dropped by to say "hi" and help out at the booth!

Special thanks to Sarah Marie for helping out Saturday at the booth with me. 

And to two amazing acupuncturists, Denise Zamarripa (Revive Health Acupuncture) and Lisa Lapwing (Whole Health Acupuncture) for wearing the Jasmine Software t-shirts and helping spread the word!

And, finally, finally, this being the final Southwest Symposium as part of the free standing AOMA, which going forward will be part of Bastyr University, I'm soo glad Jasmine Software was in attendance!

Minto Tsai
Founder

P.S. If you enjoyed this, please Like, Share, email... all the social network love you can give!

Monday, May 8, 2017

Introducing: The Branded Clinic App


On Saturday, May 6, 2017, at the AOMA 2017 Southwest Symposium, we announced The Branded Clinic App for acupuncture practices.

The Branded Clinic App, as the name implies, is a dedicated iPhone and Android app for your practice with your logo.

The Branded Clinic App helps your practice build and develop your own brand image.

Patients will be able to download and install the app on their mobile phones. They'll be able to schedule and view appointments, in addition to contact the office.

The Branded Clinic App will become your direct communication mechanism for your patients with your practice.

To learn more, check out The Branded Clinic App page:

https://jasminepm.com/branded-clinic-app


Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Wednesday, April 26, 2017

Jasmine is giving away an Amazon Echo Dot


Are you ready for the AOMA Southwest Symposium?! This year's Southwest Symposium is sure to be one of the best!

After doing a walk through of the venue the other day, I'm really excited to meet all of you!

If you're at the Southwest Symposium on May 6th, 2017, sign up for our live session at Booth #5 or with the following link.


Signing up for a live session will automatically enter you in our Amazon Echo Dot giveaway!

Only those present at the live session on Saturday can win, don't miss out!

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Thursday, April 20, 2017

Want to find out what they're are saying about you and your acupuncture practice?


Have you ever wondered if people are talking about you and your practice? If a client said something unattractive about you online, would you know?

An easy way to keep up with what Google knows about you is to create Alerts.

When you create a Google Alert, you enter a keyword or phrase that tells Google, "When this keyword or phase comes up, let me know!"

And, when the keyword or phrase matches on an article or website, Google will send you an email. How cool is that!

Here's how to create your first Google Alert!

Go to Google Alerts


First, go to the Google Alerts page. Here's the link:

https://www.google.com/alerts

If you're logged in, you'll notice your account avatar on the top right hand corner. If you're not logged in, you'll want to log in with your Google account.

I use my business account, because I want my alerts to go to my business email.


Search for a Keyword


In the search box, type in the keyword you would like to create an alert for like your practice name or the keyword "acupuncture".

When you type in your keyword or phrase, Google will show you news and web sites matching that keyword or phrase in the Alert preview section.


Alert Options


When you have your keyword in, you'll want to tell Google, how often to send you alerts. To do that, click on the Show options twistie.


Voila! Options!


Create Alert


Once you've chosen your alert options, click the Create Alert button.


Create More Alerts


After creating one alert, go ahead and create other alerts for whatever you're interested in. Here are some ideas:
  • Acupuncture
  • Traditional Chinese Medicine
  • Your company name
  • Your web domain name
  • Your name

Alert Emails


After your alerts are created, you'll start getting emails for news containing those keywords.


Google Alerts are a great way to keep up with your field and brand. If you run a blog and email marketing, Google Alerts is a great way to get inspiration for topics!

How will you use Google Alerts in your practice? Post a comment below!

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Monday, April 3, 2017

Jasmine at AOMA Southwest Symposium 2017


Jasmine Software is making a house call at AOMA Southwest Symposium 2017!

From May 5-7, Jasmine will be at the Southwest Symposium, the annual conference that provides informative and educational seminars for people in the health care profession.

The Southwest Symposium brings together a truly diverse set of healthcare professionals from acupuncturists, massage therapists, naturopaths, herbalists, and nurses.

We'll be at Booth #5. Come by and say "hi"!

You'll also have many opportunities to meet up. We'll be giving personalized demos as well as group demos.

Meet the Team


We want to meet you! Schedule one-on-one time for a personalized demo and get all your questions answered.

Click here to Request a meeting!

Live Demo


We'll be giving live demos at the symposium. Sign up to attend one of the sessions.

Click here to Register for the Live Demo!

Visit our website for complete details!


Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!

Sunday, March 19, 2017

3 Ways to Reduce Your "No Show" Problem


Are you sick of your patients not showing up for appointments? Wasting your time and money!

We all know the feeling.

You have an appointment in 10 minutes, so you're scrambling and rushing to get everything ready. Counting down the minutes to when the patient arrives.

As the clock ticks closer to the hour, your mind starts coming up with patterns between your interaction with the patient and you get this gut feeling that something was off.  Leading you to think she might not show.

The appointment time arrives and you start making excuses for the patient. Maybe she got stuck in traffic or she's about to walk in the door any time now.

Five minutes past the hour and your hopes start waning... Another "No Show" patient... You won't be treating a patient that hour... You won't be making money...

"No Shows" suck!

Could you have prevented this?

I'm going to give you 3 ways to reduce your "No Show" problem.

Commitments


The idea is to give your patients the opportunity to make a commitment to you to show up for the appointment. The commitment doesn't need to be big. A small commitment will do.

In the book, Pre-Suasion by Robert Cialdini, he talks about a British medical study which used commitments to reduce no shows.

“ A standard practice designed to reduce these no-shows involves calling patients the day before to remind them of the appointment. In a study led by my colleague Steve J. Martin and conducted in British medical clinics, such efforts reduced failures by 3.5 percent. But the reminder calls required time and money to deliver and didn't always reach their targets. Compare that to the wisdom of employing a commitment procedure. When making a future appointment after an office visit, we all know what happens. The receptionist writes down the time and date of the next appointment on a card and gives it to patients. If, instead, the patients are asked to fill in the card, that active step gets them more committed to keeping the appointment. When this costless procedure was tried in the British medical clinic study, the subsequent no-show rate dropped by 18 percent. ”

Just by asking the patient to fill out a card caused the no show rate to drop 18 percent! That's fascinating!

Reminders


Peoples lives are busy these days. In addition, we're easily distracted

Look, a new cat video!

Much of our life is run on an interrupt basis. Unless something pops up to remind us, we easily forget about it.

Another way to reduce no shows is to give your patients a reminder, whether by phone, email, or text message.

This way, you bring the appointment at the top of their mind!

Accountability


There are many ways to hold a patient accountable to showing up to their appointment.

One of the most common ways is to take a patients credit card when booking an appointment. Then, when they no show, you charge them full or partial payment.

Losing money is a hard and effective lesson to learn! The power of financial incentives is a tool many clinics use.

There you go... 3 ways to help you with your no show problem.

I hope this gives you a few ideas for how you can reduce them.

Jasmine provides several features to help you reduce no shows. To learn more, email me at mintotsai@jasminepm.com to schedule a demo!

Minto Tsai
Founder

P.S. If this helped you, please Like, Share, email... all the social network love you can give!