You might be asking yourself, what’s a CRM?
CRM is short for Customer Relationship Management. A CRM helps you and your business manage your relationships with your current and potential customers.
Before, computers, businesses used a rolodex and address book to keep track of their customers. And, they sent letters, phone calls and face to face meetings to nurture and grow those relationships. Businesses relied mostly on memory and written notes to keep track of those interactions.
When computers first came along, we moved to electronic address books and emails. Still, no organization of customer interactions and relationships.
Then, came CRM!
Why do you need a CRM for your practice?
Your practice and business starts with great customer relationships. As your practice grows, these business connections increase in number and complexity, making managing those relationships more difficult. This is why a CRM is important.
“While a CRM system may not elicit as much enthusiasm these days as social networking platforms like Facebook or Twitter, any CRM system is similarly built around people and relationships. And that’s exactly why it can be so valuable for a fast-growing business.”
It is important to keep in mind that a CRM is all about relationships.
Common CRM Concepts
Campaigns refers to marketing campaigns. They help you keep track of the different marketing efforts for your business.