Let me give you a bit of hard truth, all the acupuncture schooling you’ve had, all the hours of studying you’ve done, all the certifications you’ve passed is useless…
You can reach the people who need your help and build a sustainable business.
By now, I hope you don’t believe the fairy tale of “If you build it, they will come.” This was a beautiful quote popularized by Kevin Costner in the movie Field of Dreams. And many business “gurus” started using it, but the reality is, that it’s all bullshit when it comes to building a business.
The other hard truth is that there’s no patented formula for success. If there were, everyone would be rich and successful.
In business, it’s a constant HUSTLE! You’ve got to be constantly looking for new patients and opportunities.
Opportunities come in many forms and you have to be ready! As a recent example, it [opportunity] could be sitting in a sauna at the gym, when your water bottle falls, sparking a conversation and leading to the mention of an acupuncture opening at Apple.
Sometimes it’s as if the Universe is helping you!
And, while some success in business is, in part, due to good luck and fortune, there are certain things you can do to increase your odds in the game.
In the words of Joseph Sugarman (the copywriting genius), the goal of copywriting is “To cause a person to exchange his or her hard-earned money for a product or service.”
There are many benefits of writing effective copy, to name a few:
- Increase Trust and Exposure
- Establish You as an Expert
- Higher SEO Ranking
- Better Advertising Conversion
- Ultimately, More Success & Money
The Boron Letters
Ok, so now, you want to learn about copywriting, but where do you start? This is where The Boron Letters come in.
The Boron Letters are a series of letters by Gary Halbert (The Godfather of Copy) written to his son, teaching him about business and copywriting. The read is easy and entertaining and PACKED full of information!
My suggestion to you is to download the FREE pdf, print them and read them! You MUST print them, I cannot stress that enough.
The reason you need to print them is that there’s something about having them physically in your presence and always calling you to read them to make you actually do it!
Questions? Let me know in the comments below. I’d love to hear from you.
P.S. If this helped you, please Like, Share, email… all the social network love you can give!